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Have you ever googled:

“What would happen if I hired two private investigators to follow each other?”

(Me either - asking for a friend)

Who, what, where, why, or when?

…those little sausage fingers start firing.

Google search is so dominant that it’s almost a reflex when you need an answer.

And pondering is a profitable business … on top of our Q and A, google built a multibillion-dollar search ad monopoly.

But what if a competitor offered you up a custom AI app to help you explore the search topic further? Would you switch from google?

SearchGPT from OpenAI is on the horizon, and we're not just covering the story – we're showing.

Below we got some paradigm-shifting interactive demos that'll make you question everything you thought you knew about search.

… plus
➕ 🧠 Some neural ai news straight to your nodes 🔌💻

Have you ever thought about the immense amount code, servers and math firing at BLITZ speed to answer your extremely pressing question ….. “how to boil water”?

(again me either - asking for a friend)

The truth is, there’s a massive amount going on behind the scenes.

At the center of that digital and hardware orchestration is the first mainstream ai, the google search algorithm.

And google wasn’t the only ones who built this algo.

You … the googler … built it too. You see, every-time you submitted a search and interacted with the results you trained algo to be smarter.

In fact that’s why google has never been dethroned. With each one of our auto corrected typos we collectively made the google algo smarter and smarter.

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Back to search algos

Google's success was largely due to the "network effect":

Given the compounding nature of network effects no one could dethrone the dictator of search

… then November of 2022.

The query king had it’s first real competitor in over a decade as Chatgpt took the world by storm.

OpenAI released a chatbot that could not only surface information - it generated unique content directly aimed at your question.

No more sifting through blog posts and spammy SEO sites.

one has to wonder

If search is a multibillion-dollar business

… and OpenAI has ability to index and search webpages to generate answers …

Why wouldn’t they join the massively lucrative search game?

Again Network effects … previous search engine competitors lost out to not having enough people doing enough searching to improve AI’s intelligence.

Now only a yahoo says “just yahoo it” .. em I right?

Despite its fast rise, ChatGPT still doesn’t have nearly as many users as Google search.

Monthly Active Users (MAU)

Google Search = 2 billion monthly active users
Chatgpt = 230 monthly active users

That’s a factor of 10x!! So how can any competitor close the data gap?

Because for OpenAI, the question bar is not the only source of training data.

Top notch and relevant answers requires user data and if google already has the users how can anyone compete?

No need to go googling … the answer is innovation.

Chatgpt’s question bar is not Openai’s only data source

APIs are like digital handshakes between different software programs.

They're the secret sauce that lets apps talk to each other and share data.

And since the intelligence boom a ton of new apps built on top of APIs from OpenAI have come to market.

Thousands of developers have created AI-powered apps - many pulling in tens of thousands of users.

And here's the kicker: all those users are uploading boatloads of data to openai.

Every text search, every click, it all makes Google smarter. But OpenAI isn’t just about text.

Images, video, sound - all data sources that google hasn’t tapped into.

This is called multi-modal data.

And it's OpenAI's secret weapon.

Think about it. The average webpage is about 2.3 MB of data, mostly text.

But a YouTube video? 200 MB on average, a goldmine of untapped data in sight and sound.

So while Google's been soley focused on text, OpenAI is out there capturing the richness of human communication in all its forms.

Openai isn’t just catching up in the data race; they're paving a whole new road. .

Type in a question, get a list of blue links. Simple, effective … but could it be better?

Picture this: You're planning a trip to Paris, right? You type in "3-day Paris itinerary" into SearchGPT, and boom! Instead of a list of links, you get an interactive, customizable trip planner.

Like an assistant with a CS degree at your fingertips!

Sound insane? I just prompted a demo into reality in 3 mins

“3 day trip to paris, all the things I should see, interactive”

You can even try it by clicking here
(uses claude artifacts - still waitlisted for SearchGPT but for demonstration 🥹 )

And what if the Scarlett Johansson's voice in "Her" gave you some suggestions for your trip at the same time.

While Google's over there giving you plain old text links, SearchGPT is cooking up a whole experience.

Custom apps, AI-generated content, and yes, even celebrity-like voices that navigate you to your answer.

This unique user experience? It's not just cool -

It could be the secret sauce that gets people to switch from Google and begin SearchGPT’s compounding network effect.

Will google be the yesterday of search engines going the way of Bing and Yahoo?

Could this combo of new data inputs and a next-level user experience be the one-two punch that finally gives Google a real challenge?

Hit the reply button and lets us know your thoughts, we may even feature your input in upcoming newsletters as we follow this story.

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